Everyone knows that email marketing is a very effective way to reach out to your customers, but how many know about the importance of email in the digital marketing world? Yes, it is true. In the year 2000, Jeff Elmore wrote the first version of ‘Email Marketing’. And yes, you read that right. Today, over half a billion people across the globe are subscribed to their email address and read an average of 17 emails every day! That’s how important it has become in today’s digital marketing world.