For a long time, Instagram has been a major social media player. With over 65 million monthly active users, 10 billion photos, and one of the most recognizable logos globally, it’s a must-have marketing tool for small businesses — if they know how to use it.

The influence of the photo-sharing platform on its users’ purchasing habits is growing as well. With this in mind, Instagram can be used for more than just sharing photos; it can also attract new customers.